Building a wireless infrastructure today requires future-proofing and flexible standards. With all of the hype surrounding the wireless Internet and its promises of anytime, anywhere information availability, businesses are beginning to exploit the potential of this great medium.
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"The more things change, the more things remain the same." As e-mail, voice mail, and technology allow people to conduct business without ever seeing each other, the competitive edge can very well be the re-creation of conversation--specifically conversation that allows people to feel a "family" connection. It's a connection that recalls the fact that commerce was traditionally an intimate affair. |
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Stay in contact with customers on a regular basis. Just as it is bad news to send out too many emails to customers, it is just as bad to not stay in contact with them. Customers don't want to feel abandoned. So don't. |
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Are you getting referrals from you customers? If not, you are missing a lot of sales. Think about many of the sites you visit on the web. Many of them will ask you to tell your friends, families and others who might be interested about them. For doing so, they offer you an incentive, for example, free stuff, gift certificates, etc. Let’s talk about off line. How about the book club or record club you belong to. When you get mailings from them, ever notice the card that says if you refer a friend they’ll give you a free book or CD. This is what is called an incentive. |
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There are four parts to a marketing system and they rest on ten cornerstones. Marketing results are only as powerful as your marketing systems. To build your marketing system you need to be able to do four things: attract, convert, leverage and retain. With these four accomplishments and the practice of the 10 Cornerstone Principles of Marketing, success will come. |
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